How to Keep Your Business Visible During Crisis

Clear and honest communication builds trust.

• Share updates about your business operations (e.g., hours, safety measures).
• Use multiple channels like email, social media, and your website to reach your audience.
• Be transparent about delays, product availability, or other challenges you’re facing.

Pro Tip: Show empathy in your messaging—acknowledge the situation and focus on how you’re helping your customers.

With more people online during a crisis, your digital presence is key.

• Update your Google My Business profile with accurate information.
• Post regularly on social media to stay connected with your audience.
• Invest in SEO to ensure your website ranks high in search results.

Provide helpful content that addresses your audience’s pain points.

• Write blog posts, create videos, or host webinars on topics relevant to your customers.
• Share tips, tutorials, or inspirational stories to keep your audience engaged.
• Focus on education and problem-solving rather than aggressive selling.

Example: A fitness studio might share at-home workout tips or live-stream classes.

Flexibility is crucial during a crisis.

• Introduce online services or delivery options if applicable.
• Offer discounts, free trials, or special promotions to ease financial burdens on customers.
• Highlight safety measures to reassure clients about interacting with your business.

While some businesses cut back on ads during crises, this is an opportunity to stand out.

• Run cost-effective campaigns focusing on brand awareness or specific promotions.
• Retarget previous customers or website visitors to re-engage them.
• Use platforms like Facebook or Google Ads to reach a broader audience at lower costs.

Show you care by supporting your local or online community.

• Partner with charities or local organizations to give back.
• Share uplifting messages or success stories to inspire hope.
• Encourage user-generated content and actively participate in conversations.

Stay informed about changes in customer behavior or market conditions.

• Use tools like Google Trends or social media analytics to identify shifts in demand.
• Adjust your offerings, messaging, or pricing to stay relevant.
• Be proactive in addressing customer concerns or questions.

Crisis times can foster deeper connections with your audience.

• Show gratitude through thank-you messages or loyalty rewards.
• Stay authentic and human in your interactions.
• Keep customers updated about your business’s journey and progress.